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Strategic management in Tourism,Event and Sport 作業代寫

    Strategic management in Tourism,Event and Sport
    1.Introduction
    This report focused on some non-organic growth options between several firms or festival,which is closely related with tourism,event and sport,through the analysis of business development strategy ,the  corporations can make an optimal decision,Nowadays,EKKA have been popular all around Australia,if EKKA can built into a carnival globally.besides make  profits. It can also benefit the local economic development.
    1.1 The EKKA of Brisbane
    Strategic management in Tourism,Event and Sport  作業代寫
    Let’s start the research based on the EKKA of Brisbane,Which has a long history of one hundred thirty one years ,everyone who has experienced the festival was just impressed by the exciting and significant carnival.First of all,EKKA is just a agriculture exhibition,because of agriculture is one of the most important industry of Queensland ,besides many farms come here to show their products ,there also have beauty contest of animals ,which is just reflect the level of intimay with nature to people.As is shown to all,these program are very traditional and full of local characteristics.If we introduced the strategic partner,then it obviously can rich the type of agriculture activities,which will inject new vitality to Queensland. When choosing partners,we should prefer the one has agriculture products business experience.Furthermore,the entertainment project here is also plentiful, with this in mind, we can build some theme park which is related the local features with popular elements.If the corporation is good at rides,we should give priority to it.Although the activity is abundant,we should not neglect most of the activities related to agriculture.
    1.2 The three potential partners
    The EKKA have three potential partners,there are International Management Group(IMG),Village Roadshow Limited,the GPT(Hotel) Group.
    As one of the largest Sports,Entertainment and Media Company,IMG has handled the commercial activities of high profile internation sports,and it is also in conjunction with the Queensland government for many years.To some extent,they have many advantages.Take Village Roadshow Limited into account,which has been listed on the ASX since 1988,they have shooted several famous films,and they also owned several theme park,which have involved with Queensland.Different from IMG, Village Roadshow Limited has taken their proven expertise to animal,so this expertise is just corresponded with the demand of EKKA.As a property gtoup,GPT pay attention to high quality real estate in Australia.The scale of its investment includes office,retail and business,of which the Voyages Resorts is the most prominent and one of their leading business model.Since its active environmental protection concept, GPT is devoting to reducing its environmental influence.Therefore,The Voyages Resorts meet its environmental protection concept.It holds holidays in wilderness or semi-wilderness locations in Australia.To strengthen tourists’connection to the nature,it provides unique original environment.
    Organizations major issues  Operation Principle
     
    IMG The Wimbledon tennis tournament, the Indy300 car race,fashion festivals,golf events
     
    The corporate culture of IME is very legalistic,and strong on top line performance
     
    Village Roadshow Limited Theme Parks,Attractions,Film and DVD distribution,Cinema,Radio,Film Production,Music,animal show
     
    Heavily influenced by family ties
    the GPT(Hotel) Group
     
    shopping center portfplio,  office portfolio,  logistics & business parks protfilio, The Voyages Resorts
     
     
    active environmental protection concept, Efforts to reduce the impact of climate change
     
     
    2.Some alternative solutions
    Due to the objective of this report, before discussing non-organic growth options with the three partners, we use SWOT analysis, so that we can recognise the external and internal environment affects of EKKA.
    Above all,we need to understand that the general environment of a company or organasation is concluded by economic,political,technical,sociocultural,and global affects,while the internal environment factors are capabilities,resources and activities.And now,we list SWOT analysis by an analysis of the influencing factors.
     
     Strategic management in Tourism,Event and Sport  作業代寫
     
     
     
     
     
     
    S W
    1.  Since The first show in 1876,EKKA has a history of over 100 years.And that makes the organisation get rich experiences in the event.
    2.  The show enjoys a high reputition and is very welcomed by local people and
    3.  The show is varied and it is consist of displays,produce,resources and culture ,so they can attract thousands of tourists.
    1.  there may be chaos caused by a large amount of participant and tourist
    2.  Although popular in Australia,the international popularity is none too high.This is the reason that international companies cannot be involved.  
    3.  Their way to profit through the show is not systematic,and that make it difficult to cooperate with the three partners above which is mature in profit model.
    O T
    1. As the largest annual show in  Queensland, EKKA attracts more than 400,000 victors every year,and this can drive development of local tourism and raise a large amount of revenue.
    2. It can rais Queensland’s global awareness by showing its produce,resources and culture
    3. The EKKA is full of traditional cultural element as well as a unique traditional atmosphere,and it is beneficial to carry forward the tradition culture.
    4.The show provide opportunities to companies to display their products to the public
    1.  the show is easily influenced by weather,especially,a wet August may reduced the amount of tourist.
    2.  A large amount of tourist during the show can increase enviromental pressure.
    3.  It is hard to coorperate between profit and goals due to the EKKA is aimed to hold the event to entertain everyone not to make money.
     
     
    As the largest event every year,it is important for Queensland that how to organise the exhibition activities and the entertainment sucessfully,the reason is this must be beneficial to the patrons and the partners so that they would like to attend afterwards and draw large attendence.On the other side,the single model of EKKA and simple operating methods are existed.In this case,it is crucial to cooperate with other institutions and diversify the mode of operation.In the following, therefore,I would like to discuss several appropriate alternatives and put forward the countermeasures to solve the problems.In this case, alternatives are selected by SFA evaluation criteria.Deeply analysing,the final options will be selected,hence the inplementation scheme will be proposed.Here are several kinds of schemes below:
    2.1 The non-organic growth options between IME and EKKA
    1.As a well-known local event,EKKA should build their competitive capability and try their best to the foreign market. we can invite the well-known sports stars ,music performers and fashion star of IMG to involved in the EEKA , on the one hand, the EKKA can take advantage of the stars to improve their  recognition on the international stage, on the other hand, star of all areas  join in this Carnival activities can enrich the content of EKKA activities.
    2.At the same time ,Becauce of rich experiences in holding international sports and entertainment events,the EKKA can cooperate with IMG to undertake some sports event,we can find that the IME previously has been running the Indy 300 race at the Gold group, maybe EEKA undertake  X-sports is not very realistic, but inspired by this, we can introduce extreme sports show into EEKA,it is not only attracted a large number of young people came to this city, but also it can inject energy into the traditional culture.
    2.2 The non-organic growth options between Village Roadshow Limited and EKKA
    1.The EKKA can cooperate with Village Roadshow Limited,as Village Roadshow has several expertise to animal show,the Queensland also have many activities related to animal,both of them can work together to achieve a shared objectives.
    2.The Village Roadshow Limited can invest the EKKA,as a successful independent producers in Hollywood,when the corporation decide to shoot movie,they also can put the Queensland as a shooting location, take the advantage of beautiful scenery of Queensland,and the profound traditional culture, shaped the Queensland into film and television base, until one day Queensland would like to well known to Cannes.
    2.3 The non-organic growth options between The GPT(Hotel) Group and EKKA
    1.The GPT(Hotel) Group can invest in the reconstruction or a paticular project of EKKA.The Funds Management is a platform which pays attention to improve the returns of the GPT(Hotel) Group. Since its rich experiences in investment, the GPT(Hotel) Group can help to promote the growth of profit,besides it can provide consultations in management to specificate the management mode of EKKA based on its strong cooperate government.
    2.The GPT(Hotel) Group could sponsor EKKA in some attracted displays and races and provide informations to the hotels of owned by the GPT(Hotel) Group.And this will combines the show with the Voyages Resorts of the GPT(Hotel) Group by drawing a large amount of tourists,and meanwhile,it will improve its own international awareness by serving tourists all over the world.
     3.SFA evaluation criteria
    Considering the above six scheme, due to the internationalization strategy is not just simply rely on visibility, with the growing strength of enterprise as well as the domestic market gradually saturated, some foresight entrepreneurs began to look for overseas markets around the world, and EKKA is a cultural feast, is not a enterprise, this strategy only can regard as internationalization rather than the internationalization strategy ,so this non-organic growth options may be not suitability.Due to the IMG originally held in Queensland, extreme sports, value-added cooperation strategy not only can realize their own interests also contribute to the development of local economy.when the IMG want to take part in the Queensland show,they had better to choose the method of cooperation.
    Comapared the two non-organic growth options between Village Roadshow Limited and EKKA,Due to the EKKA  is built for the development of local agriculture and animal husbandry at the beginning ,even the mutual cooperation may not necessarily can achieve greater economic profit. But instead, Village Roadshow Limited invested in the film and bulid the television base, on one hand, it can attract more tourists, on the other hand also can use the film publicity, increase EKKA profile,EKKA can  imitate the Cannes film festival to rich project of whole carnival at the same time, generally speaking, Village Roadshow Limited investment in the EKKA may have more advantages.
    Finally,through the analysis of the two non-organic growth options between The GPT(Hotel) Group and EKKA,maybe investment is not a good idea,It is well known that the Queensland party would have a large number of money, so the GPT(Hotel) Group’s investment may appearred insignificant, but considering the sponsorship, we can use The GPT  (Hotel) Group’s advantage to spomsorship some big capital demand activities.It also have a strong influence on the development of its own development.
    1.     Implentation
    Strategic management in Tourism,Event and Sport  作業代寫
    Strategic cooperation can make the competitive ability of the enterprise enhanced, the external trade internalization , and reduce transaction cost, reduce the cost of access to information, improve the efficiency of production and distribution, which play a positive role in the allocation of resources and the adjustment of production structure. Strategic partner is refers to through joint venture or other ways of cooperation, can give enterprise to bring capital, advanced technology and management experience, enhance core competitiveness of the enterprise technological progress and the ability to expand domestic and international market, promote enterprise technology progress and industrial upgrading of advanced enterprises at home and abroad. In fact, even depend on its own strength, EKKA show also can well developed the extreme sports project, and the profit of it is not huge, because cooperation organization is unprofitable and IMG will give up the cooperation plan.
    Harvard professor Michael Pitt put forward a theory in the early 1990 s, argued that corporate investors have three basic options, namely investment strategy selection, choice of investment timing and scale, and the comprehensive choice. As in the participation of the Village Roadshow Limited, we mainly  consider cooperation between both sides,the investment strategy type depends on the three factors of the enterprise which are the weak strong, the market opportunity and market share, apparently IME market share here  high,  the scale of investment is relatively large,the investment between Village Roadshow Limited and EKKA can keep for a long time, in addition to the construction of photography base, an annual film festival also ensures the sustainability of earnings growth, thus it benefits the long-term cooperation between the both sides.
    Sponsorship is refers to the enterprise in order to achieve the propaganda effect ,and provide financial support to sports, art and so on. The GPT Group (Hotel) is clearly can obtain certain propaganda effect in a short time to achieve expected goal, but in order to realize the continuous economy development of Queensland, The EKKA should better find other strategic way.
    So the investment between Village Roadshow Limited and EKKA is the scheme finally choosed, we must take the following problems into account before the execution, first is the feasibility of establishing the film and television base, the second is how to harmonize the relationship between local residents and Village Roadshow Limited ,the last is the problem of how to expand The market. Obviously,Asia-Pacific region has pay more and more attention to the film culture industry , the EKKA completely may obtain more benefits from the Asia-Pacific region market.
    5.Reference
    Strategic management in Tourism,Event and Sport  作業代寫
    [1].Michael A.Hitt,R.Duane Ireland,Robert E.Hoskission (2008). Strategic Management concept and cases.American.
    [2]. Marc Day, Scott Lichtenstein (2006). .Journal of Purchasing and Supply Management.6(12),313-321
    [3].Injazz J. Chen, Antony Paulraj, Augustine A. Lado (2004). ,Journal of Operations Management, 5(22),505-523
    [4].R.J. Jorna, J.M.L. van Engelen (2006). ,Encyclopedia of Language & Linguistics (Second Edition) ,498-504
    [5].Michael Ahearne, Ronald Jelinek, Adam Rapp (2005). ,Industrial Marketing Management, 4(35),379-388
    [6].Herbert Langenberger,  (2012). ,European Journal of Radiology,  9(81), 2265-2269
    [7].Heather J. Gibson, Kyriaki Kaplanidou, Sung Jin Kang (2012).Sport Management Review, 2(15),160-170
    [8].B.Christine Green, Laurence Chalip (1998).Annals of Tourism Research ,2(25),275-291
    [9].Ekka - where city meets country(2013). from:http://www.ekka.com.au/about-ekka.aspx
    [10].Alexandra Coghlan, Kevin Filo (2013). ,Tourism Management, 122-131 

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