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Research Report代寫MME101 Business Academic Skills

    MME 101 Assignment 1 – Trimester 1 2013  Page 1
    MME101 Business Academic Skills
    Trimester 1, 2013
    Assignment 1 - Research Report
    Due Date: Week 7 –  Monday  22  April 2013 , no later than 17:30 – ELECTRONIC COPY ONLY, via the
    portal.
    Marks: 10 marks (Assessment value: 10%)
    Word limit:  1,000 (+/- 10%) (Does not include title page, table of contents and reference list).
    GENERAL PURPOSE OF A RESEARCH REPORT:
    When you graduate and start your professional career, you may be required to write reports. These reports will
    require well-researched information. Reports assist senior managers to make appropriate decisions. Report
    content is expected to be accurate, reliable and verifiable. Your information is obtained from up-to-date sources,
    objectively presented and referenced correctly. Some reports you write will be descriptive and contain
    information. Other reports you write will include your own analysis and comment based on the arguments you
    present.
    BACKGROUND:  Marketing, as a profession, has undergone many changes over recent decades, but primary
    principles are still present. When the focus shifted in the West from a production-orientation to a consumer-
    orientation, the reasons why goods and services were being produced also changed. The consumer focus means
    that the needs and wants of individuals must be satisfied. Marketers have had the job of bringing buyers and
    sellers together in a market in order for exchanges to take place, for an agreed value. The challenge for marketers
    has been to deal with this process in increasingly competitive, demanding markets. Marketers however need to
    deal with familiar human drives in constantly innovative and creative ways.
    TASK:
    Write a formal research report on the following topic:
    Modern marketing techniques or strategies are responses to how consumers try to
    satisfy their needs and wants.
    Present your research report by addressing the following:
    •  Describe and explain THREE (3) reasons why marketers need to develop techniques or
    strategies that deal with how consumers behave (in satisfying their needs and wants). You must
    refer to the compulsory article by Clemons and other relevant sources.
    •  Describe THREE (3) techniques or strategies that marketers can apply in response to how
    consumers behave. You must refer to Clemons and other relevant sources.
    •  Define ‘Portfolio Analysis’ and ‘Market-product Analysis’ and explain how these can affect the
    ways marketers respond to consumer behaviour. Refer to at least two sources.
    •  Recommend one way that marketers should respond to consumer behaviour. This should be
    based on your INFORMED opinion, so provide a reason for this recommendation. Your opinion
    must derive from your research, so citing a source would be beneficial.
    MME 101 Business Academic Skills Assignment 1 Research Report – Tri 1 2013
    Page: 2
    Compulsory Sources:
    These articles provide the basis for your research report and so MUST be used in the report.
    Clemons, EK 2008, ‘How information changes consumer behaviour and how consumer
    behaviour determines corporate strategy’, Journal of management information systems, Fall,
    vol. 25, no. 2, pp. 13 -40. Academic Search Complete (AN 34879420).
    McDermott, J 2013, ‘Blackberry is no longer just for the suits’, Advertising Age, Feb. 11, vol. 84,
    no. 6, p. 20. Academic Search Complete (AN 34879420).
    NB:
    •  Clemons and McDermott must be used in Assignment One
    •  McDermott will have been use in Folio 1
    •  Clemons must be used in Assignment Two
    Other Sources:
    Then read more widely on the topic of how marketers today respond to how consumers behave in
    relation to their needs and wants. Additional articles have been provided in Moodle. These should be
    read before you begin a search for other sources. Please note, DO NOT RELY on one or two sources for
    information. In fact, you will end using VERY LITTLE from each of the sources! This is the nature of
    academic research.
    Sources must include at least four (4) academic/scholarly references for this assignment, including the
    compulsory articles. You must use Deakin databases to research your report. All sources must be
    properly referenced and cited. Sources must have been written in the 21 st century but since the year
    2002; the more recent the better. Use of out-of-date sources will be penalised.
    Other non-academic sources are not to be used; in particular, do not use Wikipedia, MySpace, YouTube,
    blogs or any other unverifiable non-academic sources.
    Guide:
    You must apply the author-date (Harvard) system of in-text citations and referencing provided in:
    Gaspar, M & Shepherd, M 2011, Guide to assignment writing and referencing, 4th edn, Deakin
    University, Geelong, Vic.
    Also available electronically: <http://www.deakin.edu.au/current-students/study-
    support/study-skills/handouts/authordate-harvard.php>.
    CITE – CITE – CITE – CITE – CITE – CITE - CITE – CITE – CITE – CITE – CITE – CITE – CITE – CITE – CITE!
    ACADEMIC WRITING AND REFERENCING RESOURCES
    Written assessment tasks can vary from unit to unit and even within one unit. It is important that you
    understand what is required of a particular writing style to maximise your chances of academic success.
    MME 101 Business Academic Skills Assignment 1 Research Report – Tri 1 2013
    Page: 3
    Examples of writing styles used for assessment in the Faculty of Business and Law include assignments,
    essays, case studies and reports.
    Referencing involves acknowledging original sources of information when producing written work. By
    referencing correctly, you not only give weight to any arguments or statements made in your work, but
    also avoid plagiarism.
    Please note: it is expected that you will  CITE all words and ideas that are taken from your
    sources. These citations will be matched by textual details in the reference list, using the Harvard
    Referencing System.  Uncited content is viewed as plagiarism and will be assessed
    accordingly . This includes the awarding of a zero mark and possible imposition of academic
    misconduct penalties. Similar penalties apply to collusion.
    MME 101 Business Academic Skills Assignment 1 Research Report – Tri 1 2013
    Page: 4
    ASSIGNMENT SUBMISSION INSTRUCTIONS  (FOLLOW THEM!) :
    Only an electronic copy will be accepted. You will use the LINK provided under Week 7 of Moodle. You
    will be able to submit DRAFTS before the due date and Turnitin will report back giving you an idea of
    areas that have been copied from sources, as well as showing you how effectively you have been
    paraphrasing (so it can identify PLAGIARISM AND COLLUSION!). You will then be able to make
    corrections to avoid these acts of misconduct. Once the due date has arrived, then any uploads will be
    considered ‘final’.
    It would be very foolish to ignore what Turnitin reports to you!
    Please note that a response from Turnitin can take up to 24 hours – so you need to do any drafting a
    number of days before the Due Date.
    Document formatting (required):
    •  Font size 11 or 12, using only ARIAL OR CALIBRI FONT ONLY
    •  1.5 line spacing,
    •  3 cm left and right hand margins,
    •  All pages are numbered correctly
    •  For the printed copy:
    ? single sided printing,
    ? stapled top left hand corner,
    ? NO folder/binder/plastic sleeve
    Title page
    It should look like this:
    Staple!
    Use CENTRE
    This, in 11 – 12 pt size 
    Use RIGHT Justify
    NO PAGE NUMBER
    NB:
    •  The title can be the TOPIC statement, as is.
    •  Do not include any clipart or other images.
    Full Title here
    (in 14 – 16 pt size)
    Your full name
    Your ID no.
    Unit code and name
    Lecturer name
    Assignment #
    Due Date
    MME 101 Business Academic Skills Assignment 1 Research Report – Tri 1 2013
    Page: 5
    ON-LINE COPY
    Using the link provided under Week 7 of Moodle, upload your assignment. You will NOT need to
    include the MIBT Assignment Cover Sheet – only the title page and report with reference list.
    You MUST ONLY use .doc, .docx or .pdf file
    formats. No Other file format will be
    accepted!
    You must use YOUR name in the file name, eg:
    Billy Bragg BRBAD13 - MME 101 Assignment 1.docx
    Please follow the above directions CAREFULLY!
    NOTES:
    1. No extensions will be considered for assignment submission due dates unless a written request
    for an extension is submitted BEFORE the due date. The Extension Request Form can be found
    in the space above Week 1 of MME 101 Moodle and in the FORMS area of Moodle.
    2. Any assignment submitted late without an extension being granted will not be marked.
    MME 101 Business Academic Skills Assignment 1 Research Report – Tri 1 2013
    Page: 6
    RESEARCH REPORT PLAN / LAYOUT ( Follow this! ):
    Title page (as shown on page 4).
    Table of Contents with page numbers for each section and sub-section.
    Executive Summary (150 words)
    Summary of the complete report including simple statements of purpose, findings and
    recommendation (THREE short paragraphs).
    1.0  Introduction (100 words) NEW PAGE.
    1.1 Background statement identifying the main issue/problem
    1.2 Report purpose and structure
    2.0  Reasons for particular marketing responses to consumer behaviour (approximately 200
    words)
    •  Introduce this section with a brief MOVE 1.
    •  Describe and explain THREE (3) reasons why marketers need to develop techniques or
    strategies that deal with how consumers behave (in satisfying their needs and wants). Show as
    2.1, 2.1, 2.3. Cite your sources!
    3.0  Marketer responses to consumer behaviour (approximately 200 words)
    •  Introduce this section with a brief MOVE 1.
    •  Describe THREE (3) techniques or strategies that marketers can apply in response to how
    consumers behave. Show as 3.1, 3.2 and 3.3. Cite!
    4.0  Portfolio Analysis and Market-product Analysis (approximately 200 words)
    •  Introduce this section with a brief MOVE 1.
    •  Define ‘Portfolio Analysis’ and ‘Market-product Analysis’ and explain how these can affect the
    ways marketers respond to consumer behaviour. Show as 4.1, 4.2, 4.3. Cite!
    5.0  Recommendation (150 words)
    •  This is NOT a ‘conclusion’! None is required!
    o 5.1:- Recommend one way for marketers to respond to how consumers strive to satisfy
    their needs and wants.
    o 5.2:- Provide a SUPPORTED reason for this recommendation.
    References
    •  Separate page, with a heading ‘References’
    •  All listed sources cited in the report (and no more)
    Listed according to the author-date Harvard system, in alphabetical order of first named author
    family name. Do not guess the format! DO NOT include copies of sources!
    Attach the marking guide (Copy and paste the next two pages).
    __________________________________________________________________________________
    MME101 Business Academic Skills Assignment 1 Research report marking guide
    Page: 7
    Learning Objective
    Student Performance
    Level 1
    Not acceptable
    Level 2
    Needs improvement
    Level 3
    Satisfactory
    Level 4
    Good
    Level 5
    Outstanding
    Use  quality  sources
    appropriate to the task
    (max. 2 marks)
    •  No articles are selected or
    the  information  sources
    selected  are  of  poor
    quality/relevance.
    •  Information  sources  are
    irrelevant to the task.
    (0 marks)
    •  An inadequate range of
    information  sources  is
    selected and is of low
    quality/relevance.
    •  Some information sources
    are irrelevant to the task.
    (0.5 marks)
    •  A reasonable range of
    information  sources  is
    selected.
    •  Information sources are
    relevant to the task.
    (1 mark)
    •  A  good  range  of
    quality/relevant  information
    sources is selected.
    •  Information  sources  are
    relevant to the task.
    (1.5 marks)
    •  A good range of high
    quality  /relevant
    information  sources  is
    selected.
    •  Information  sources  are
    relevant to the task.
    (2 marks)
    Analyse  and  synthesise
    information
    (max. 3 marks)
    •  Information provided does
    not relate to the task.
    •  Three major sections are
    not presented.
    •  The  analysis  is  mostly
    descriptive.
    (0 marks)
    •  Some  information
    provided relates to the
    task, but is incomplete.
    •  Major report sections are
    covered  in  a  cursory
    manner.
    •  Some attempt to provide a
    balanced analysis has been
    provided.
    (0.75 marks)
    •  Information  provided
    relates to the task but is
    cursory.
    •  Major  report  sections
    address the requirements
    satisfactorily.
    •  A balanced analysis has
    been  provided  but  is
    cursory.
    (1.5 marks)
    •  Information  covers  the
    breadth of the task, and shows
    some depth.
    •  Major report sections are
    addressed  with  a  good
    understanding.
    •  A balanced analysis is present
    but lacks depth.
    (2.25 marks)
    •  Information clearly covers
    the breadth and depth of
    the task.
    •  Major report sections are
    addressed  with  an
    insightful understanding.
    •  A balanced analysis has
    been provided and shows
    depth of knowledge and
    insight.
    (3 marks)
    Use in-text citations where
    necessary with corresponding
    reference  list  entries
    presented according to the
    prescribed  author-date
    (Harvard) system
    (max. 2 marks)
    •  References do not use the
    Harvard method correctly.
    •  In-text citations are not
    utilised or inaccurate.
    (0 marks)
    •  An attempt to use the
    Harvard method has been
    made, but is not entirely
    correct.
    •  In-text citations are mostly
    inaccurate.
    (0.5 marks)
    •  References provided under
    the Harvard method are
    accurate in most cases.
    •  In-text  citations  are
    accurate in most cases.
    (1 mark)
    •  References provided under the
    Harvard method are accurate
    (perhaps some minor errors).
    •  In-text citations are accurate.
    (1.5 marks)
    •  References provided under
    the Harvard method are
    accurate.
    •  In-text  citations  are
    accurate.
    (2 marks)
    MME101 Business Academic Skills Assignment 1 Research report marking guide
    Page: 8
    Write logically and coherently
    (max. 3 marks)
    •  Executive Summary has not
    been provided.
    •  Introduction  is
    inappropriate.
    •  Headings are not provided
    and/or are inappropriate.
    •  Recommendation  is
    inappropriate.
    •  Paraphrasing  closely
    resembles quotes.
    •  Too much quoted material
    is provided and presented
    incorrectly.
    (0 marks)
    •  Executive Summary has
    been provided, but is not a
    summary of the entire
    report.
    •  Introduction is cursory.
    •  Some headings are not
    provided  and/or  are
    inappropriate.
    •  Recommendation  is
    cursory.
    •  Paraphrasing  uses  too
    much of the authors’ own
    words.
    •  Too much quoted material
    is provided, and some is
    presented incorrectly.
    (0.75 marks)
    •  Executive Summary has
    been provided and mostly
    covers  the  report  key
    points.
    •  Introduction is clear and
    acceptable.
    •  Heading and sub-headings
    are appropriate.
    •  Recommendation provides
    a minimal justified choice.
    •  Paraphrasing  correctly
    portrays others’ ideas in
    student’s own words.
    •  Too much quoted material
    is used, but is presented
    correctly.
    (1.5 marks)
    •  A good Executive Summary
    covers the report key points.
    •  Introduction  is  clear  and
    relevant.
    •  Headings and sub-headings are
    instructive.
    •  Recommendation provides a
    satisfactory choice.
    •  Paraphrasing  correctly
    portrays  others’  ideas  in
    student’s own words.
    •  Fewer quotations could be
    used,  but  are  presented
    correctly.
    (2.25 marks)
    •  Excellent  Executive
    Summary is presented.
    •  Introduction is clear and
    comprehensive.
    •  Heading and sub-headings
    are instructive.
    •  Recommendation provides
    a justifiable choice.
    •  Paraphrasing  correctly
    portrays others’ ideas in
    student’s own words.
    •  Quotations  are  used
    sparingly  and  presented
    correctly.*
    (3 marks)
    TOTAL MARKS
    (deduct 1 mark for extensive
    spelling and/or grammatical
    errors)
    / 10
    *NB: Quotations have not
    been taught prior to A1, so
    are not required in A1.
    ADDITIONAL LECTURER FEEDBACK (if relevant):
    ……………………………………………………………………………………………………………………………………………………………..…………………………………………………………………………
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